daily smaily

t(s)weet roll:

  • RE: @71355249 I know what you mean Nickolas. I have both one printed on the board and one in google docs. disq.us/dlqsm #
  • RT @AaronMSB: Helen Humes – The Blues ain’t nothin’ but a woman (1962). bit.ly/boJl4p #
  • RT @SMacLaughlin: RT @TheDMailMan:Mobile Giving + Messaging – #NonProfit Times Exec Session bit.ly/dtotZX via @blackbaud #
  • RT jowyang #fssocial @chrisbrogan says that a "social media department’ is like having a ‘phone department’. I’ll talk about this later. #
  • "who’s coming with me?" RT @peterscampbell: In DC next week? Join me + some other nptech friends Wed night, 5pm. dm me for details. #
  • How corporate-style nonprofit brands alienate donors – FFN bit.ly/9HQQ3Z #
  • My new BFF! RT @npshana: @seanpowell reading abt this low cost way to test in email clients & thought of you: bit.ly/htfO2 #nptech #
  • Live at the M+R 2010 #nonprofit benchmarks study release! twitpic.com/1jf6vy #
  • Getting ready to kickoff the #10enpstudy #
  • Looks like email Fundraising response stayed at .13% #10enpstudy #
  • #10enpstudy 31 groups participated in the study. 4 sectors. 3 size categories. #
  • #10enpstudy top line: 14% open rate #
  • #10enpstudy new this year: monthly giving numbers breakout #
  • #10enpstudy change from 08 to 09: most hold steady or slight decline in fundraising #
  • #10enpstudy small size (under 100k) Fundraising increased! Open rates increased too. #
  • Small size groups fared well across the board #10enpstudy #
  • Unsub rates for small size groups were also higher (.41%) #10enpstudy #
  • All sizes unsub rate: .23% #10enpstudy #
  • Messages per month: 3.97 for all groups #10enpstudy #
  • Message volume did not correlate to success. #10enpstudy #
  • Email Fundraising performance middle response rate: .10% #10enpstudy #
  • Improve click through rate first for biggest response improvement #10enpstudy #
  • Low response category also had highest unsub rate at .27% per Fundraising message #10enpstudy #
  • AARP: activists get about double the messages as prospects (2) #10enpstudy #
  • AARP : finding your core is key to driving action #10enpstudy #
  • AARP targeted their social network savvy list members for crowd sourced videos #10enpstudy #
  • AARP: 20% lift in donations when emails were more targeted/specific to message #10enpstudy #
  • AARP: click to call versus 800 number: click to call did surprising well 3.5% response rate. #10enpstudy #
  • RT @care2frogloop: Blog Post: 2010 eNonprofit Benchmarks Study Reveals Surprising Stats – bit.ly/dpKoEn #10enpstudy #
  • AARP: next steps include targeting messages to increase click through rates. #10enpstudy #
  • "Bush years were the glory days in terms of response rates." Too funny! #10enpstudy #
  • NARAL: created internal benchmarks. Increase advocacy response, reengage lapsed, increase core segment, reduce churn. #10enpstudy #
  • NARAL: strategy 10/90 test: test to 10 percent of your file. Refine and send to rest. #10enpstudy #
  • NARAL: strategy 2: inactive testing with chronic non responders #10enpstudy #
  • NARAL: inactive segment into three groups. Control, test minus newsletter, test group for one email a month #10enpstudy #
  • NARAL: found that the control was the best. Reaffirmed what they had been doing all along. #10enpstudy #
  • NARAL: strategy 3 optimize conversion of new recruits to donor and activist #10enpstudy #
  • NARAL: strat 3 cont: test 1 = engage in more than one channel #10enpstudy #
  • NARAL: test 2 = gathering feedback #10enpstudy #
  • NARAL: Social network source was very valuable for list growth #10enpstudy #
  • NARAL: evaluates their messages on a weekly basis to determine winners/losers #10enpstudy #
  • M+R: test constantly #10enpstudy #
  • M+R: data overload can be challenging #10enpstudy #
  • M+R: create a template for measurement. Just the most valuable data. #10enpstudy #
  • M+R your own benchmarks are the most important! #10enpstudy #
  • M+R: set goals, measure, repeat! #10enpstudy #
  • RT @jocelynharmon: Your own benchmarks are the most important. How did you fundraising emails perform last month? #10enpstudy #
  • RT @aarp: RT @AndrewJCohen: Barry Jackson: it’s hard to burn out super activists. And they often account for 60% of actions. #10enpstudy #
  • M+R: best emails are going to be the urgent, time sensitive ones. #10enpstudy #
  • Now Jules and I are going for a walk and see what the response rate is on an iced coffee from @starbucks. #10enpstudy #
  • RT @askmanny: RT @lifehacker The Cleverest Ways to Use Dropbox That You’re Not Using – Clever Uses – Lifehacker bit.ly/aisZ1B #
  • Please, 4 all our sakes. RT @jonloomer: better source of ideas than the shower? I should shower 3 times/day to + productivity. #nptrashtalk #
  • That’s pretty fb gansta-ish @daveiam bit.ly/aVMu2N cc/ @franswaa #npthuglife #
  • Last call > Got a free #nonprofit webinar coming up? Share a link to get onto Wild Apricot Blog list for May < please RT /via @rjleaman #

sp
twitter.com/seanpowell

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