Monthly Archives: April 2010

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t(s)weet roll:

  • RE: @71355249 I know what you mean Nickolas. I have both one printed on the board and one in google docs. disq.us/dlqsm #
  • RT @AaronMSB: Helen Humes – The Blues ain’t nothin’ but a woman (1962). bit.ly/boJl4p #
  • RT @SMacLaughlin: RT @TheDMailMan:Mobile Giving + Messaging – #NonProfit Times Exec Session bit.ly/dtotZX via @blackbaud #
  • RT jowyang #fssocial @chrisbrogan says that a "social media department’ is like having a ‘phone department’. I’ll talk about this later. #
  • "who’s coming with me?" RT @peterscampbell: In DC next week? Join me + some other nptech friends Wed night, 5pm. dm me for details. #
  • How corporate-style nonprofit brands alienate donors – FFN bit.ly/9HQQ3Z #
  • My new BFF! RT @npshana: @seanpowell reading abt this low cost way to test in email clients & thought of you: bit.ly/htfO2 #nptech #
  • Live at the M+R 2010 #nonprofit benchmarks study release! twitpic.com/1jf6vy #
  • Getting ready to kickoff the #10enpstudy #
  • Looks like email Fundraising response stayed at .13% #10enpstudy #
  • #10enpstudy 31 groups participated in the study. 4 sectors. 3 size categories. #
  • #10enpstudy top line: 14% open rate #
  • #10enpstudy new this year: monthly giving numbers breakout #
  • #10enpstudy change from 08 to 09: most hold steady or slight decline in fundraising #
  • #10enpstudy small size (under 100k) Fundraising increased! Open rates increased too. #
  • Small size groups fared well across the board #10enpstudy #
  • Unsub rates for small size groups were also higher (.41%) #10enpstudy #
  • All sizes unsub rate: .23% #10enpstudy #
  • Messages per month: 3.97 for all groups #10enpstudy #
  • Message volume did not correlate to success. #10enpstudy #
  • Email Fundraising performance middle response rate: .10% #10enpstudy #
  • Improve click through rate first for biggest response improvement #10enpstudy #
  • Low response category also had highest unsub rate at .27% per Fundraising message #10enpstudy #
  • AARP: activists get about double the messages as prospects (2) #10enpstudy #
  • AARP : finding your core is key to driving action #10enpstudy #
  • AARP targeted their social network savvy list members for crowd sourced videos #10enpstudy #
  • AARP: 20% lift in donations when emails were more targeted/specific to message #10enpstudy #
  • AARP: click to call versus 800 number: click to call did surprising well 3.5% response rate. #10enpstudy #
  • RT @care2frogloop: Blog Post: 2010 eNonprofit Benchmarks Study Reveals Surprising Stats – bit.ly/dpKoEn #10enpstudy #
  • AARP: next steps include targeting messages to increase click through rates. #10enpstudy #
  • "Bush years were the glory days in terms of response rates." Too funny! #10enpstudy #
  • NARAL: created internal benchmarks. Increase advocacy response, reengage lapsed, increase core segment, reduce churn. #10enpstudy #
  • NARAL: strategy 10/90 test: test to 10 percent of your file. Refine and send to rest. #10enpstudy #
  • NARAL: strategy 2: inactive testing with chronic non responders #10enpstudy #
  • NARAL: inactive segment into three groups. Control, test minus newsletter, test group for one email a month #10enpstudy #
  • NARAL: found that the control was the best. Reaffirmed what they had been doing all along. #10enpstudy #
  • NARAL: strategy 3 optimize conversion of new recruits to donor and activist #10enpstudy #
  • NARAL: strat 3 cont: test 1 = engage in more than one channel #10enpstudy #
  • NARAL: test 2 = gathering feedback #10enpstudy #
  • NARAL: Social network source was very valuable for list growth #10enpstudy #
  • NARAL: evaluates their messages on a weekly basis to determine winners/losers #10enpstudy #
  • M+R: test constantly #10enpstudy #
  • M+R: data overload can be challenging #10enpstudy #
  • M+R: create a template for measurement. Just the most valuable data. #10enpstudy #
  • M+R your own benchmarks are the most important! #10enpstudy #
  • M+R: set goals, measure, repeat! #10enpstudy #
  • RT @jocelynharmon: Your own benchmarks are the most important. How did you fundraising emails perform last month? #10enpstudy #
  • RT @aarp: RT @AndrewJCohen: Barry Jackson: it’s hard to burn out super activists. And they often account for 60% of actions. #10enpstudy #
  • M+R: best emails are going to be the urgent, time sensitive ones. #10enpstudy #
  • Now Jules and I are going for a walk and see what the response rate is on an iced coffee from @starbucks. #10enpstudy #
  • RT @askmanny: RT @lifehacker The Cleverest Ways to Use Dropbox That You’re Not Using – Clever Uses – Lifehacker bit.ly/aisZ1B #
  • Please, 4 all our sakes. RT @jonloomer: better source of ideas than the shower? I should shower 3 times/day to + productivity. #nptrashtalk #
  • That’s pretty fb gansta-ish @daveiam bit.ly/aVMu2N cc/ @franswaa #npthuglife #
  • Last call > Got a free #nonprofit webinar coming up? Share a link to get onto Wild Apricot Blog list for May < please RT /via @rjleaman #

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twitter.com/seanpowell

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daily smaily

t(s)weet roll:

  • RT @johnmerritt: Any NPTechie’s out there using open-mesh WIFI routers? bit.ly/9OyBwH – hoping to get some feedback, thanks! #
  • A suggestion for the #1MillionShirts guys bit.ly/aVkjee #
  • The idiots guide to fundraising – nice pictorial @markyphillips bit.ly/cSXJG0 #
  • Corkboard material: Campaign Monitor cheatsheet for css support in email | the Give Grind bit.ly/c4tzoB #
  • RT @GrizzardComm: Curious about what data tells us about email fundraising/marketing? Take a look at this roundtable bit.ly/aIQPH9 #
  • liking the inside scoop @MKing00: The Next Big Shake-Ups In #Fundraising – frogloop bit.ly/cdsxlP #nonprofit #nptech #
  • Good advice on tech security from @peterscampbell: The Softer Side of Security bit.ly/aElV3Y #
  • Guide to CSS support in email clients – Campaign Monitor [pic] ff.im/-jxm63 #
  • Wonder how this is going to turn out: Alabama Gub. Cand. Tim James: ‘This is Alabama. We Speak English’ Video bit.ly/a4Jsnv #
  • #MDDrupal meetup getting ready to go. Getting pretty hype. #drupal #nptech #NERD #
  • RE: Thanks for swinging by Ros! I really appreciate the hard work you guys put into it. I’m sure you both have saved … disq.us/dlpv5 #

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twitter.com/seanpowell

daily smaily

t(s)weet roll:

  • 10 Commandments of Cause Marketing – @joewaters bit.ly/9ZhlTB #
  • RT @daveiam: Here is the cool @MLFNOW billboard I was talking about. Great use of Mobile Giving. tweetphoto.com/20123168 #nptech #
  • AM Inbox: The age of quasi-editorial content bit.ly/cSOa9W #
  • Using games to cultivate your donors | the Give Grind bit.ly/cCCicU #
  • Right on time: RT @TACS_NPower: Gem!! 10 tips for creating a branded YouTube Channel | ow.ly/1DGDx #
  • RT @rosettathurman: Job for you? Program Officer – DC Children & Youth Investment Trust Corporation tinyurl.com/238wact #
  • Thanks @CharityMail and @Markyphillips for the RT’s. Good stuff over at selfishgiving.com. #
  • Drop Box Steps [pic] ff.im/-jusCK #

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twitter.com/seanpowell

daily smaily

t(s)weet roll:

  • Hey Drupalers, #MDdrupal meetup Wed, 7pm at PMG: bit.ly/bJrMS4 #drupal #nptech /cc @akilah @aellison @margaux_omalley @techsoldaten #
  • Movie Monday’s 100th Episode: Free Fundraising Videos bit.ly/bmHbdo #
  • Admin post: adding the Facebook "like" button | the Give Grind bit.ly/deMyHb #
  • Hanging with the PMG crew at Aida Bistro. (@ Aida Bistro & Wine Bar) 4sq.com/8kq083 #
  • Facebook Like Code [pic] ff.im/-jrwYP #
  • Just got my arm twisted into more red wine. And it’s not even the fancy ice wine kind! #
  • 15 applications to improve your Facebook Fan Page idek.net/1OZF /via @GuyKawasaki #
  • 25% of US #nonprofits could lose their charitable tax status on May 15 bit.ly/9oHj6Y /via @rjleaman #

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twitter.com/seanpowell

daily smaily

t(s)weet roll:

  • I just ousted @smussenden as the mayor of Silverton Condominium on @foursquare! 4sq.com/b3MqGT #
  • 4 examples of corporate social responsibility done right – Socialbrite bit.ly/alR7gj #
  • Report alert! – Taking Advantage of the Time-Money Relationship to Engage Both Volunteers and Donors bit.ly/9I602l #
  • The line for dim sum is off the chain! It’s 10:45 and it doesn’t even open till 11. (@ Oriental East) 4sq.com/6Af5W2 #
  • Working on this myself: RT @franswaa Don’t forget to comment on the Blogs your finding helpful. I’ve been slackin’…time to change for me #
  • Just got done downing some surrious dim sum. Got there at 10:45, left at 2. Yes, #webrunchhard. #
  • I just told Washington to stand with me and Obama for #NetNeutrality. Your turn: bit.ly/4sJgrp #
  • Tweeting and Texting for Malaria No More – @joannefritz bit.ly/9ZSw0W #
  • RT: Malaria kills a child every 30 secs. Nets #endmalaria. So do RTs. RT2Give $10 bit.ly/cbaDUb #

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twitter.com/seanpowell

daily smaily

t(s)weet roll:

  • I’m at Starbucks – Silver Spring Metro (8389 Colesville Road, Silver Spring). 4sq.com/8YhUpR #
  • Well said. RT @brockwarner: You do not have to donate your money to #charity, but charities needed your donations. Who is in charge? #
  • #NP nerd alert: 15 Google Chrome Extensions for People Who Build Websites bit.ly/cm2fpk #

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twitter.com/seanpowell

daily smaily

t(s)weet roll:

  • Thanks for the reminder… RT @kanter: Checking out the changes in the Facebook Privacy settings, are you? cot.ag/caPqF3 #
  • Why u shld #FF @starfocus: RT @johnhaydon: What Drives Danielle Brigida of the National Wildlife Federation? bit.ly/d5HRBW #
  • A great bunch! RT @jonloomer: #FF #nptech @AaronMSB @cariegrls @daveiam @johnhaydon @peterscampbell @npshana @seanpowell @johnmerritt #
  • From me to you: @AaronMSB @jonloomer @cariegrls @johnhaydon @peterscampbell @npshana @johnmerritt @daveiam twitpic.com/1hu5x3 #
  • RT @DCist_Updates Safeway yet to deliver free reusable bags promised to D.C. NPs months ago bit.ly/9lJ179 #
  • Sending more dog tlc your way @rjleaman #
  • Analyzing Facebook: Sysomos Adds Public Facebook Updates to Its Analytics Platform is.gd/bFx4P #
  • Only four % of tweets are spam! RT @GuyKawasaki Awesome (and surprising) Twitter infographics is.gd/bFcUx #

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twitter.com/seanpowell