daily smaily

t(s)weet roll:

  • Sitting in on the m&r text campaign study release. Details to come. #
  • 2009 users sent 4.1 billion texts per day. Doubling 2008. #
  • 2 million raised via mobile in 2009. Over 35 million raised so far in 2010. #mrtextstudy #
  • Findings: 80 percent of mobile subsvribers were existing supporters from the orgs online program. #mrtextstudy #
  • Lists grew at 50% but churned at 30%. #mrtextstudy #
  • Call in response rate for mobile was 6 times greater than email. #mrtextstudy #
  • A number of text givers were texting for the first time! #mrtextstudy #
  • 800k in giving came through misspellings of Haiti. #mrtextstudy #
  • Text and mobile can help with the digital divide. #mrtextstudy #
  • Text flow: donate, more text, more information. #mrtextstudy #
  • Where do moblie subs come from? Online Forms, adv offline text based signups #mrtextstudy #
  • FundrAising, advocacy, info, drive to web, and reply (conversational) are types of texts being sent. #mrtextstudy #
  • Orgs are averaging about 1.6 text messages per month. #mrtextstudy #
  • Some great information flowing at M+R Text Study release. #mrtextstudy #
  • Right now Fundraising conversion is hard to track. #mrtextstudy #
  • Humane socity launched their mobile program in 2007. #mrtextstudy #
  • HSUS uses mobile mainly for info, engagement and advocacy. #mrtextstudy #
  • I agree! HSUS includes mobile form fields whereever yhey can. #mrtextstudy #
  • HSUS used offline events and givaways to grow their mobile campaign. #mrtextstudy #
  • Tough road: harder to quantify, tools change quickly, content is difficult to develop, real effort is required. #mrtextstudy #
  • Defenders: approached/built their mobile from a print collateral side. Leveraging print materials to promote it at first. #mrtextstudy #
  • Defenders: Greatest rev through outbound messaging. Now generating more than the cost of the mobile program. #
  • Defenders: Your online division will probably be your main source for your list. #mrtextstudy #
  • Thanks to M+R, HSUS, Defenders, and Mobile Commons for a great session today on mobile comm/giving. #mrtextstudy #
  • Just got my #DrupalGardens beta code! Looking forward to testing it out. #
  • M R Mobile Study – A quick review | the Give Grind bit.ly/9DOebG #mobile #mrtextstudy #fundraising #
  • RT @Philanthropy: Fundraising: How Charities Use Text Messaging: Two New Reports ow.ly/16CseF #
  • When you fail at direct mail: bit.ly/dioa65 #fundraising #
  • How Charities Use Text Messaging: Two New Reports – The Chronicle bit.ly/aYbKgg #
  • The Retail #Email Blog: AM Inbox: #Facebook as landing page bit.ly/c2SuQa #

sp
twitter.com/seanpowell

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